Soft January brings together the best in non-alcoholic beverages, health and wellness, and unique programming to kick off your year with purpose and celebration. From exclusive tastings and samplings to live music and industry insights, this event offers something for everyone. Don’t miss this co-branded experience, featuring world-class non-alcoholic brands and an unforgettable lineup of activities.
WHAT TO EXPECT
Join us at Clover Club in Brooklyn, NY for a multi-day experience that redefines how we ring in the new year.
Start the Year with Purpose
Co-Founder, Soft Bar
Carl Radke
featured guests
Julie Reiner
Co-Owner, Clover Club
Soft January 2025
8pm
9pm
Saturday 1/11
10am
with Intention Setting and Breathwork
2pm
music & mingling
5pm
Friday 1/10
5pm
6:30pm
brought to you by
7pm
brought to you by
RSVP
co-founder + chief brand officer, hiyo
mixer
tea ceremony
RSVP
8pm
All proceeds from this event will be donated to support the relief efforts for the LA fires through the LAFD Wildfire Emergency Funding Alert, making your participation both impactful and rewarding.
music & mingling
Katie Brannock
w/ DJ Dante Saverio
w/ DJ 4:12
soft bar cocktail sampling
happy hour
na drink sampling
music & mingling
w/ DJ 4:12
music & mingling
SUNDAY 1/12
10am
Limited Availability. RSVP to secure your spot.
1pm
fireside chats by
4pm
RSVP
Founder, Sober in Central Park; Events/Partnerships, Soft Bar
Executive Director, Social Impact, Kate Spade New York
Janie’s Life-Changing Baked Goods
Mental Health & Sobriety brought to you by Giesen, led by Carl Radke
aprés na party
cacao elixir mixer
w/ Gabrielle Brick
w/ Kosha Dillz
by
Limited Availability. RSVP to secure your spot.
Dress the part!
Limited Availability. RSVP to secure your spot.
Limited Availability. RSVP to secure your spot.
Dr. of Clinical Nutrition, Soft Bar
RSVP
brought to you by
Carl Radke
Julie Reiner
Richie Millwater
Co-Founder, Soft Bar
kickoff party
6:30pm
Co-Owner, Clover Club
Beverage Director, Soft Bar
happy hour by
5pm
Thursday 1/9
event schedule
WHAT TO EXPECT
Enjoy a sampling of Soft Bar cocktails and ready to drink beverages led by Richie Millwater.
RSVP
RSVP
RSVP
shotski by
RSVP
Bring your friends or meet new ones with ice breakers led by hiyo. Join us for a chance to win some fun merch!
1pm
fireside chat
The Facts about Functional Ingredients brought to you by Apothekary
& Herbert Holler
w/ Kosha Dillz
RSVP
& Herbert Holler
& Herbert Holler
& Herbert Holler
our sponsors
Special Thanks
We’re proud to partner with leading brands in the non-alcoholic and wellness space.
– Attention to Intentions – Mindful Consumption – Soft January 2025 – Attention to Intentions – Mindful Consumption – Soft January 2025– Attention to Intentions – Mindful Consumption – Soft January 2025 – Attention to Intentions – Mindful Consumption – Soft January 2025– Attention to Intentions – Mindful Consumption – Soft January 2025 – Attention to Intentions – Mindful Consumption – Soft January 2025– Attention to Intentions – Mindful Consumption – Soft January 2025 – Attention to Intentions – Mindful Consumption – Soft January 2025– Attention to Intentions – Mindful Consumption – Soft January 2025 – Attention to Intentions – Mindful Consumption – Soft January 2025
